Ethan Simpson
February 16, 2024
Women are doing it all—including crushing it as business owners and leaders. So, in honor of National Women’s Small Business Month in October, we havesome fascinating factoids about women in business.
Most women business owners work in the following industries:
Retail, including storefront and eCommerce (22.3%)
Health, beauty and fitness services (16.1%)
Business services (12.5%)
Food and restaurant (11.61%)
Education and training (5.36%)
Other (<5%)
The top challenges for women business owners:
Recruiting/retention (54.4%)
Lack of capital/cash flow (30.4%)
Changing operations in the face of COVID-19 (28.6%)
Marketing and advertising (22.6%)
The top plans for 2022 for women-owned businesses:
Increase staff (58.3%)
Invest in digital marketing (37.0%)
Expand or remodel business (31.5%)
Invest in traditional marketing (20.4%)
Invest in business services tech (10.2%)
Invest in information services tech (10.2%)
As you can see, women have come a long way—and they still have a long way to go. But with so many hard-working female entrepreneurs and leaders building strong businesses and networks, there’s no doubt we’ll have even more impressive statistics to celebrate during next year’s National Women’s Small Business Month!